Category: Management

Previously, my conception of marketing was that of a creative art form that wears a business suit – the perfect slogan, the perfect visual and the media spend that’s large enough to create some noise. Not anymore, though. Marketing, today, has evolved into a dynamic system, which senses and learns from its environment. The winners […]

Once upon a time, when someone said “the market,” he or she automatically implied the city. Ad spending, logistics chains, product rollouts, nearly everything was planned taking into account a consumer of the city. Rural markets were just an addition; they were considered something to target after the urban markets became saturated. Slowly but surely, […]

The financial sector is going through one of the most significant changes in its history. For many years, banking services were offered within defined boundaries. Customers went to the bank to create an account, apply for a loan, make transfers, or buy insurance products. Financial institutions acted as central intermediaries that allowed consumers to access […]

Currently, the world of corporate finance has been significantly impacted by two major forces: sustainability and artificial intelligence (AI). The reality is that the boards of corporations in India are now faced with the expectation that the organisation should not only do well financially but also do well for the environment and society. Thus, the […]

In the fast-changing business landscape of today, management education is experiencing a shift. Though contemporary management theories—heavily shaped by Western viewpoints. They have greatly aided organisational achievement, there is an increasing awareness that they might not adequately reflect the socio-cultural contexts of nations such as India. Here, Indian Knowledge Systems (IKS) arise as a significant […]

Today’s management is shaped by the brain, business practices, and a strong belief in humanity and the well-being of society. As our culture and civilisations change, so do the structures of our communities. Right now, we live in an age that isn’t about slowing down, but in this time, where AI and technology are everywhere, […]

Choosing a college is one of the most critical decisions for students who are about to pursue education in different fields. There are many institutions for BBA programs available, however, it is important to select one which caters for the needs of the market and offers quality education – an institution that has prospects for […]

An MBA will offer you various advantages, especially when it’s from a well-reputed business school. Getting a high salary after graduation, achieving a management position, developing a strong professional network, or even becoming your own boss are just a few of the advantages of studying an MBA course. There are many advantages of pursuing an […]