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MBA (Digital Marketing)

MBA in Digital Marketing is a Two-year undergraduate degree program that helps students understand the scope of marketing products and services in the digital space. The program focuses on topics like sales conversion, digital marketing strategies, customer lead generation, SEO optimisation, digital advertising, content marketing, and so much more.

Sandip University offers one of the best digital marketing courses in Madhubani to interested candidates. The course curriculum is designed to be in sync with latest and futuristic industry trends and projections. This helps students prepare for a futuristic career in digital marketing. The program is divided into theoretical sessions held in high-tech classrooms, group projects, individual assignments, case study-based learning, group discussions, industry visits, and compulsory internships.

After completing this program, students can opt for an MBA program at Sandip University to solidify their knowledge and skills in this avenue.

Salient Features

Program Outcomes

Knowledge of Business, Management and Emerging Technologies Research and Business Intelligence
Problem Solving and Decision Making
Creativity and Innovation
Intercultural Competence/Communication
Team leading ability
Global Citizenship/Ethics (Collaborate, Negotiate and Resolve Conflicts)
Able to take critical business decisions by using integrated tools and concepts
Enabled with advanced marketing and financial analytical tools

Salient Features

100% Placement Assistance
Foreign Language
One Brand New Laptop For Each Student
Upto 06 Months internship
Industry Aligned Curriculum
National Immersion Program
Business Simulation and case Studies by Industry Experts
Smart Classrooms

Features of the Program

The rigorous on-campus training coupled with paid internship upto 06 months in industry
An industry driven learning ecosystem to get India accelerated on the journey to building skills and capabilities in Finance.
An industry integrated and sector specialized MBA degree that prepares for the best managerial careers in the banking and financial services sector.
Gain advanced professional skills training from Bankers in business analytics and financial modelling using Excel.
Undergo intensive learning to earn the certifications from various partners.
Experience a pedagogy that includes case-based learning, branch simulation and immersion projects.
Gain proficiency in using industry tools through hands on training.

Skill Development, Competency Building and Various Labs

One-on-one Counselling
Interview Training
Linkedin Profile Building
Salary Negotiation
Group Discussion
MS Excel Training
Personality Development
Communication & Etiquette
Sector Orientation Talks
Psychometric Test
Mock Interviews
Resume Writing
Current Affairs Quiz
Aptitude Tests
Case Studles
SoftSkills & Language Lab

Heiglights

Training through case studies and group discussions
Advanced workshops and seminars for building soft skills
Focus on Industry Visits, Student Clubs and Guest Lectures
Interaction with Industry Leaders
Emphasis on Competitions, Project works & Extra curricular Activities
One Foreign Language as a part of curriculum

Career Opportunities in MBA (Digital Marketing)

Digital Marketing Manager

Digital marketing managers are responsible for designing the digital marketing strategy of an organisation to promote product and services, and increasing the customer base.

Digital Media Manager

Digital media managers are tasked with organising multi-level marketing campaigns to create awareness about the brand and its products and services among customers.

Brand Manager

Brand managers are tasked with organising and managing branding and marketing strategies pertaining to the brand to increase awareness about the brand among customers in the market.

SEO Specialist

SEO specialists are responsible for search engine optimisation which entails ensuring that they are able to showcase their brand at the top in all reputed search engines.

Program Structure

Financial Accounting for Business	Managerial Economics
Foundations of Management and Organization Behavior	Quantitative Techniques for Managers
Marketing Management	Strategic Management
E-Commerce	Business Communication Skills-I

Fundamentals of Digital marketing	Product and Brand Management
Consumer Behavior	Integrated Marketing Communications
Website planning and Structure	Customer Relationship Management
Statistics for Managers	Business Communication Skills-II

Search Engine Marketing & Optimization (SEO)	Social Media Marketing
Digital Entrepreneurship	Business Research Methodology
Lead generation and Marketing Automation	E-mail marketing, Mobile Marketing and Video Marketing
Affiliate Marketing and Google AdSense

Project

Fee Structure & Eligibility

Programme	Sem	Year	Mode	Eligibility	Fees Per Year
MBA (Digital Marketing)	4	2	Sem	Passed minimum three year duration Bachelor’s degree awarded by any of the University recognized by University Grant Commission OR Association of Indian University in any discipline with at least 50% marks in aggregate or equivalents.	Rs 2,50,000/-

Note:

New Age MBA admission is taken only through SU-MAT (online). The Entrance test for New Age MBA
The registration fees for SU-MAT 2025 is ₹500/-
Forms and Prospectus: ₹500 /- (One Time)
Hostel Security Deposit: ₹5000 /- (One Time)
Hostel Fees: ₹75,000 /- (Per Year)
Uniform Cost: ₹5,500/- (At the Time of Admission)
Convocation and Certificate : ₹3,000 /-(Final Year)
University Caution Money: ₹3,000 /- (Refundable)
Hostel Rooms Allotment at the discretion of the Hostel Supervisor
Hostel Rooms are withbunk bed only
After Selection Provisional Admission fees: ₹3500/-